In-Store Demos
In-store demos that turn shelf space into sell-through.
Product sampling that puts your brand in shoppers' hands.
Clean Eats Group runs in-store demo and sampling programs across Canada, in Toronto, Vancouver, and Montreal, and in select US markets, driving trial, answering real questions at the moment of decision, and converting interest into purchase. We help brands build the velocity that keeps them on shelf and opens the door to more.
Distribution gets you on shelf.
Demos get you off it.
Winning a listing is a milestone, not the finish line. A product only earns its place when shoppers pick it up, try it, and come back for it. That is what an in-store demo is built to start.
We help brands run demos that are planned, staffed, and executed properly, so sampling becomes real trial and trial becomes repeat purchase.
From shelf to basket
Your Brand
Crafted to be tasted
Distributor
On its way to retail
On Shelf
One of many
The Tasting
DemoA sample, in hand
Into the Cart
A new regular
Demo programs built around selling, not just sampling.
Every part of the program is designed to turn a few minutes of attention into a purchase, and a purchase into a repeat customer.
Store & Date Selection
We help choose the stores, banners, and dates where a demo is most likely to move product, instead of sampling for the sake of it.
Trained Demo Staff
Professional, on-brand ambassadors who can represent your product and actually sell, not just hand out samples.
In-Aisle Storytelling
A clear, consistent way to explain what your product is, why it matters, and why it belongs in the basket today.
Sampling & Merchandising
Tasting setups and shelf presence that make the product easy to try and easy to find again afterward.
Multi-Store Programs
Coordinated demo runs across multiple locations so momentum builds instead of happening once and fading.
Floor Feedback & Recap
Honest notes from the floor on what resonated, what objections came up, and what to adjust on the next run.
In-store demos in Toronto, Vancouver, Montreal, and across Canada.
We run in-store demos and product sampling across Canada's major retail markets, and support select markets in the United States for brands growing across the border. We focus the program where your product is on shelf and where your shoppers actually buy.
Toronto & the GTA
Demos across Ontario's largest grocery, natural, and specialty retail market, where many national listings are won or lost.
Vancouver & BC
A strong fit for premium and better-for-you brands, with sampling programs across Vancouver and the wider British Columbia market.
Montreal & Quebec
In-market demos across Montreal and Quebec, with staffing that can meet the language and cultural expectations of local shoppers.
Across Canada
Coordinated multi-store demo programs in major metros nationwide, so momentum builds across a region instead of in a single store.
Select US Markets
Cross-border demo support for Canadian brands expanding into the United States, focused on select markets where your product is gaining shelf.
How a demo day actually works.
A demo is not just a table and a tray. It is a sequence, from planning the right store to reporting back what the floor told us.
- 01
Plan & staff
We scope the right stores, dates, and trained demo staff around your product, your category, and your goals.
- 02
Sample on the floor
Professional ambassadors run the table, tell your brand story, and put product directly in shoppers' hands.
- 03
Convert to basket
Trial turns into purchase with the right placement, clear messaging, and in-aisle follow-through.
- 04
Report & refine
You get honest feedback from the floor, so the next run is sharper and the account sees real momentum.
Trial is what creates repeat buyers.
Most shoppers will not take a chance on an unfamiliar product at full price. A demo removes that risk by letting them experience it first, which is often the difference between a product that sits and one that sells.
Demos help most when:
- A great product is not getting noticed on shelf
- Shoppers need to taste it before they will trust it
- A new account wants to see velocity quickly
- A launch needs momentum in its first weeks
- Distribution is in place but sell-through is slow
Best suited for brands ready to show up in store.
In-store demos work best for brands that already have shelf presence and want to drive trial, protect their listings, and earn the velocity that leads to more doors.
See If We're a Fit- Brands with retail distribution already in place
- Launches that need first-weeks momentum
- Products that win on taste or experience
- Brands entering a new banner or region
- Teams that want execution, not just introductions
Demos work best when the rest of the plan is in place.
Sampling drives sell-through, but it relies on the right doors being open first. That is why demos often sit alongside retail distribution and foodservice work as part of one connected growth plan.
Next Step
Let's get your brand in shoppers' hands.
If your product is on shelf and you want to drive trial, protect your listings, and build real velocity, an in-store demo program is a strong next move. Let's talk it through.
Want to join our demo team?
We're always looking for personable, reliable demo ambassadors who can represent great brands on the floor. If that sounds like you, tell us a little about yourself and where you can work.
Demo StaffAlready on the team? Sign inTell us about you
A few quick details and we'll be in touch if there's a fit in your market.